Shopify online store

Most Beauty

Shopify store for a Colombian eyelash brand: style-based catalog, product quiz, kits with variants, and easy mobile shopping.

Project type
Shopify online store
Scope
6 connected modules
Site
bymostbeauty.com
Technologies
ShopifyLiquidE-commerceUXSEO
Tienda Most Beauty en computador y celular, con la promoción de clusters con pegante.

Overview

Most Beauty is a Colombian brand of false eyelashes, lash clusters, and accessories. I developed its Shopify store to sell online throughout the country, with a catalog organized by style, a quiz that recommends products, product pages with variants, and a mobile-focused checkout process.

01

The challenge

In beauty, customers shop for the look they want to achieve, not by product name. With dozens of eyelash and cluster options, choosing the right product could be confusing and lead to abandoned carts.

Most Beauty needed a store that guided customers through their choices, presented each product clearly, and answered shipping and payment questions before checkout.

02

The solution

I built the Shopify store with these features:

  1. 01

    Style-based catalog

    Collections for full lashes, clusters, kits, adhesives, and accessories, with filters for style and size.

  2. 02

    Product quiz

    A few questions about the look the customer wants, followed by ready-to-buy recommendations.

  3. 03

    Product pages with variants

    Kits where customers choose the style of each cluster, with reviews and direct purchasing.

  4. 04

    Promotions

    Launch banners, an outlet section, and free shipping above a minimum order amount.

  5. 05

    Payments in Colombia

    Local payment methods and cards, with a checkout designed for mobile.

  6. 06

    Support

    Style guide, frequently asked questions, and WhatsApp always visible.

03

The result

Most Beauty sells online throughout the country through a clear, easy-to-use store:

  • For customers

    They find the style they want using the quiz and filters, then complete their purchase in just a few steps from their phones.

  • For the brand

    It presents launches and promotions prominently and reduces repetitive questions in chat.

  • For the business

    It manages products, inventory, and orders from Shopify without relying on a developer.

Next project

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See the case
Sitio de TinMarín en computador y celular: centro de enriquecimiento infantil en Miami guiado por Teacher Gaby.

Work

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