

Shopify online store
Most Beauty
Shopify store for a Colombian eyelash brand: style-based catalog, product quiz, kits with variants, and easy mobile shopping.
- Project type
- Shopify online store
- Scope
- 6 connected modules
- Site
- bymostbeauty.com
- Technologies
- ShopifyLiquidE-commerceUXSEO

Overview
Most Beauty is a Colombian brand of false eyelashes, lash clusters, and accessories. I developed its Shopify store to sell online throughout the country, with a catalog organized by style, a quiz that recommends products, product pages with variants, and a mobile-focused checkout process.
The challenge
In beauty, customers shop for the look they want to achieve, not by product name. With dozens of eyelash and cluster options, choosing the right product could be confusing and lead to abandoned carts.
Most Beauty needed a store that guided customers through their choices, presented each product clearly, and answered shipping and payment questions before checkout.
The solution
I built the Shopify store with these features:
- 01
Style-based catalog
Collections for full lashes, clusters, kits, adhesives, and accessories, with filters for style and size.
- 02
Product quiz
A few questions about the look the customer wants, followed by ready-to-buy recommendations.
- 03
Product pages with variants
Kits where customers choose the style of each cluster, with reviews and direct purchasing.
- 04
Promotions
Launch banners, an outlet section, and free shipping above a minimum order amount.
- 05
Payments in Colombia
Local payment methods and cards, with a checkout designed for mobile.
- 06
Support
Style guide, frequently asked questions, and WhatsApp always visible.
The result
Most Beauty sells online throughout the country through a clear, easy-to-use store:
For customers
They find the style they want using the quiz and filters, then complete their purchase in just a few steps from their phones.
For the brand
It presents launches and promotions prominently and reduces repetitive questions in chat.
For the business
It manages products, inventory, and orders from Shopify without relying on a developer.
Gallery
The project on screen
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